人-梦-城 URBAN SOCIETY DESIGN CONSULTANCY
SALMA龚萨玛
Europe and Asia are converging. This brings both opportunities and risks. The era of the brand export is coming to a close. How do you adjust your premium brand in the local market?
INVENT NEW BRANDS, SHARPEN EXISTING ONES Brands commit themselves and their owners to a defined task or performance. The more precisely a brand it is tailored to an audience, the more success the brand will have in the relevant target group. Yet the brand also raises expectations that it must be able to meet over the long term.
Practice a spectrum of visual elements in design, architecture, and art. Investigate critical appreciation for the quality of local and global visual sings. Compose visual narratives out of design elements and principles.
Maintain an ongoing commitment to continuous improvement and personal development. Deliver simple visual messages by using different mediums and materials. Practice skills in researching and solving problems in the visual domain. Examine manual skills in combining and using different techniques. Presentation skills crucial for selling concept to clients. The know-how of building strong and decisive concepts for sovereign Design.Understanding the importance of research based design and learning how design requires practitioners to possess knowledge about the client / company and the customers perspective in order to help build a sovereign concept that will be translated into a visual language. Specify the basic levels of visual communications (Semiotics, Communication, and effectiveness). Define todays visual language in design as socio-cultural historical development. Collect visual signs through research.
USDC CO-FOUNDER. Worldwide Marketing & Coordination.Education 教育背景 GERMANY 德国, Switzerland 瑞士 work focus 工作领域 Intercultural Design Transfer 跨文化设计 • Socio-Cultural International COMMUNICATIONS Processes 国际社会文化沟通进程.
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